Alfaland Group Receives Best National Hotel Management with Technology Innovation Award from Property & Bank Award

Jakarta, May 20, 2024 – Alfaland Group is proud to announce that our company has received the prestigious "Best National Hotel Management with Technology Innovation" award at the 2024 Property & Bank Award. This award is given in recognition of Alfaland Group's dedication to integrating technological innovations into national hotel management, contributing to enhanced service quality and customer experience.

The Property & Bank Award is a prestigious accolade given to leading companies in the property and banking industries. This year, Alfaland Group stood out among its competitors by demonstrating a strong commitment to technological innovation. This award reflects Alfaland Group's efforts to advance the hospitality industry through the application of advanced technologies such as integrated hotel management systems, digital customer service applications, and the use of data analytics to improve operational efficiency.

Rasjid Reksodiputro, Chief Human Capital Officer of Alfaland Group, expressed his gratitude and pride for the award. "This award is a testament to the hard work and dedication of the entire Alfaland Group team in providing the best service to our guests. Technological innovation has become an integral part of our strategy to deliver a better and more efficient lodging experience. We will continue to innovate and adapt to technological advancements to maintain our position as a leader in the national hospitality industry," he said.

In recent years, Alfaland Group has launched various technological initiatives, including:

• Integrated Hotel Management System: Enhances hotel operations by optimizing various management aspects, from reservations to guest services.
• Digital Customer Service Application: Provides convenience for guests to access various hotel services, such as check-in/out, room service booking, and hotel information, directly from their mobile devices with the presence of a Chatbot or WhatsApp Reservation System.
• Data Analytics: Utilizes data to understand guest needs and preferences, enabling the delivery of more personalized and satisfying services.

Alfaland Group is committed to continuously developing and implementing innovative technologies that can improve service quality and provide added value for guests. This award serves as motivation for Alfaland Group to keep moving forward and making positive contributions to the hospitality industry in Indonesia.